ABDS · Auckland, New Zealand
Help potential customers find the services you actually offer. ABDS provides search engine optimisation (SEO) for businesses in Auckland and across New Zealand, covering technical checks, service-page content and accurate local search information.
What we can help with
We start with your website, customers and priority services. An SEO audit should turn an issue into a decision: the affected URL, evidence, proposed fix and who can implement it. We prioritise access and indexing problems, then page relevance and the customer journey. The agreed scope separates the audit, implementation and ongoing reporting.
Check whether important pages can be discovered, crawled and indexed. Review canonical URLs, redirects, sitemap coverage and internal links, then relevant mobile or performance issues. Record the affected pages and verification needed; some fixes may require your existing website provider.
Align page topics with customer questions and the places you genuinely serve. Clarify business details and review eligible Google Business Profile information using the business’s verified details.
Separate three things: work delivered, search visibility and business enquiries. With authorised Search Console access, compare relevant pages and queries over consistent dates, locations and devices. Where enquiry measurement is available, review completed submissions and lead quality separately from traffic.
Your SEO starting point
Start with what you have noticed. The right first checks depend on where the problem appears.
Check whether the affected pages can be reached, crawled and indexed. Search Console can help distinguish a page Google has not yet indexed from one that is indexed but rarely shown.
The page URLs and when they were published, moved or changed.
Compare searches for your brand with the services you want customers to find. Review service-page content and internal links against the language, needs and locations of your intended customers.
Your priority services, target locations and the pages you expect people to find.
Check where visitors arrive and what they can do next. Review the offer, mobile layout and enquiry journey alongside available analytics, so a measurement gap is not mistaken for a lack of interest.
The pages receiving visits and what a useful enquiry means to your business.
You do not need to diagnose the issue first. Share your website and what you have noticed; we agree the scope and any account access before work begins.
Based in Auckland, we deliver projects online across New Zealand and around the world.
Scope & reporting
Before work starts. Identify the priority services, target markets and pages, then agree the available access and starting data. A lack of historical data is recorded rather than filled with assumptions.
In the agreed scope. Set out the audit findings, content or technical changes, implementation owner and checks. A new website, major rebuild or continuing maintenance is quoted separately where needed.
At review. Distinguish completed changes from observed results and agree the next priorities. A published fix is not a promise of immediate indexing, rankings or enquiries.
Discuss your SEO prioritiesBefore we start
We agree a starting point and review the same pages, locations and date ranges over time. Search Console can show impressions, clicks and the queries bringing visitors to your site. Where enquiry tracking is available, we distinguish recorded submissions from qualified enquiries using your feedback. Indexing, rankings and enquiries are different measures; we explain data gaps and use the findings to agree the next work.
Changes need to be crawled and assessed by search engines. Timing varies with the site, competition and type of work, so progress is reviewed over time rather than promised by a fixed date.
No. Rankings and indexing are controlled by search engines. We agree the work, explain the reasons for it and report what the available data shows.
Yes. We can improve local service content and consistency of business information. Google Business Profile work depends on eligibility, verified ownership and accurate business details.
Yes. We can plan page topics, navigation, internal links and search metadata during website design and development. For a redesign, the scope can include reviewing existing URLs and planning redirects. Ongoing content and search reporting are agreed separately; building a website does not guarantee rankings.
SEO improves the website’s ability to appear in organic search. Google Ads and paid media use a separate advertising budget for paid placements. They can support the same business goal while needing different work and measurement.
The scope distinguishes a review from implementation. A review identifies findings and priorities. For agreed changes, we confirm whether ABDS, your team or your website provider will carry them out, then record the work completed and checks made. You approve content and business details before publication.
The quote depends on the website’s size and condition, the technical changes and content needed, and the reporting required. We identify one-off work, any recurring support and third-party costs separately. Additional work is agreed before it starts.
Connected services
